Color Theory

-COLOR THEORY-

• Mixed Primary Color-Secondary
• Mixed Secondary-Tertiary
• Visible Color Spectrum (ROYGBIV). Each color has wave height/length.
• Primary Colors-pigment generated colors are derived from these primary colors: Red, yellow, blue.-
• Light generated colors are derived from these primary colors: red, green, blue.-
• Subtractive Color-Pigment Generated Model
• Additive Color-Light Generated Model
• Secondary-Mixing primary colors creates other colors. For example: blue+yellow=green. blue+red=Violet.
• Tertiary and Beyond-A secondary color wheel can expand to tertiary and beyond.
• Monochrome: Tints,shades, and tones or a single hue.
• Grey Scale-Black and White Only
• Web safe RGB Hexadecimal Compatible
• Color Modification
• Tints-Add white to a pure hue
• Shades Add Black to a pure hue
• Tones-add grey to a pure hue
• Color Harmony
• Opposites on Color Wheel go well together. (Purple+Green)
• Split Complementary-across then 2 over.
• Analgous-Neighbors on Color wheel
• Triad-Triangle 
• Tetradic-Rectangle
• Quadrilateral-Square
• Color Properties
• Color or Warm spectrum. Bright, Dark, Saturated, Desaturated
• Color Intensity
• Color intensity changes in relation to surrounding color.
• Color Association
• Types of Color associations are universal to all people.
• Some Color associations and generated from cultural and contemporary sources.
• Why Colors
• 73% of purchasing due to color
• Color increases brand recognition by 80%
• Color Affects appetite.
• Effects the mind, pink drains energy, used in prison.

GIF CHALLENGE

Cinemagraph, Gif Animation Part B

Gif Animation Project Part A

Bouncing Ball

Gif Practice 1

Understanding File Formats

 
 


 

             

 
 
 

Graphic File formats

Notes: Understanding File formats

• Compression: smaller file format, not as good quality as original (looks worse, sounds worse) 
• File Formats:
• All computer documents are packaged in different formats.
• The format is determined often by file origin such as photoshop
• Graphic file can be reduced in file size by using compression formats.
• Lossy vs Lossless:
• Graphic image formats fall under 2 categories of compression, lossy and losses
• Lossy: Image data is lost or reduced for smaller file sizes but can cause poor image quality (MP4 or GIF or JPG)
• Lossless: retains image data for higher quality but larger files sizes. (TIF)
• Graphic Formats
• TIF,JPG and GIF are the 3 most common formats for common activities such as printing, scanning and displaying over the internet
• PNG is a common web format, is high quality and can contain and alpha (transparency) channel
• Each format has its own advantages.
• File Format: TIF
• STand for Tagged Image Format
• Common format for desktop publishing, print photo, graphic design
• Is a LOSSLESS file format, retains image data for maximum image quality
• Can result in larger files
• JPG
• Stands for Joint Photographer Joint expert group
• Lossy format
• can reduce an image file size by 10:1 without noticeable loss
• level of compression adjustable.
• GIF
• Stands for graphic interchange format 
• Is best for graphics or images that have flat color or even tone, such as cartoon
• Reduces image size by "indexing"color for 3 channels to 1
• is adjustable by changing color but levels from 1 to 8
• Contains no DPI (dots per inch) data for printing. Not a proper format for print
• Know Your pixels
• Tif and JPG are best for images with pixels that blend in color these are called "contiguous pixels"
• GIF is best for images with flat even tone, or "non-contiguous pixels"
• Ani-Aliased blends pixels
• Aliased is jagged. Good for pixel artists.

Photoshop Collage

Layers

Place and Trace

Pen Tool Practice

Box to Car

Mario Pixel Art