Color Theory

-COLOR THEORY-

• Mixed Primary Color-Secondary
• Mixed Secondary-Tertiary
• Visible Color Spectrum (ROYGBIV). Each color has wave height/length.
• Primary Colors-pigment generated colors are derived from these primary colors: Red, yellow, blue.-
• Light generated colors are derived from these primary colors: red, green, blue.-
• Subtractive Color-Pigment Generated Model
• Additive Color-Light Generated Model
• Secondary-Mixing primary colors creates other colors. For example: blue+yellow=green. blue+red=Violet.
• Tertiary and Beyond-A secondary color wheel can expand to tertiary and beyond.
• Monochrome: Tints,shades, and tones or a single hue.
• Grey Scale-Black and White Only
• Web safe RGB Hexadecimal Compatible
• Color Modification
• Tints-Add white to a pure hue
• Shades Add Black to a pure hue
• Tones-add grey to a pure hue
• Color Harmony
• Opposites on Color Wheel go well together. (Purple+Green)
• Split Complementary-across then 2 over.
• Analgous-Neighbors on Color wheel
• Triad-Triangle 
• Tetradic-Rectangle
• Quadrilateral-Square
• Color Properties
• Color or Warm spectrum. Bright, Dark, Saturated, Desaturated
• Color Intensity
• Color intensity changes in relation to surrounding color.
• Color Association
• Types of Color associations are universal to all people.
• Some Color associations and generated from cultural and contemporary sources.
• Why Colors
• 73% of purchasing due to color
• Color increases brand recognition by 80%
• Color Affects appetite.
• Effects the mind, pink drains energy, used in prison.