Tuesday, October 28, 2014
Thursday, October 23, 2014
Helvetica Writing Assignment
Helvetica Writing Assignment:
Where does Helvetica originate from? What country?
Helvetica originated from Switzerland.
What does the original name mean? What is it's translation in English?
Helvetica translates into "the swiss typeface"
What year was Helvetica created?
1957
What is the design style that Helvetica brought to popularity worldwide?
Swiss Design
List the names of 3 different design styles or design movements that are discussed in the film.
Where does Helvetica originate from? What country?
Helvetica originated from Switzerland.
What does the original name mean? What is it's translation in English?
Helvetica translates into "the swiss typeface"
What year was Helvetica created?
1957
What is the design style that Helvetica brought to popularity worldwide?
Swiss Design
List the names of 3 different design styles or design movements that are discussed in the film.
- Grunge Typography
- Style Movement
- Post Modernism
Some insight about design I look away from the movie is how hard design and how much it work and time it take even just something like an everyday font I never really thought twice about until now.
Where can examples of Helvetica be seen? Can you spot some examples on our own campus? Use your camera and take a picture of a few examples and include in your blog post.
Where can examples of Helvetica be seen? Can you spot some examples on our own campus? Use your camera and take a picture of a few examples and include in your blog post.
Helvetica can be seen everywhere. Restaurant names, Album covers street name and much more.
Massimo Vignelli- An Italian designer that worked on interior designs, package design, environmental design and graphic design. An example of hus most known work:
Wim Crouwel- A dutch graphic designer and typographer.
Matthew Carter- An English type designer. He designed the ear;y 1.0 web fonts Verdana and Georgia.
Michael Bierut- He is a graphic designer, designer and educator. Bierut was vice president of graphic design at Vignelli Associates.
How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, but because of the typeface?
Typeface creates a mood or feeling by drawing in the reader or audience. For example a strong bold typeface could draw more attention and make what you saying more of a stricter and harsher tone rather then a none bold typeface. Font could also represent time. One example would be using a typewriter-like type face to make something feel old fashioned. An experience I've had when the type face got my attention rather then the content was with essay and projects for school the type face was alway very important for power points and posters. Many times it is misused and doesn't look correct.
In HELVETICA, design writer Richard Poynor says, “The designer has an enormous responsibility” as the person who is “putting wires into our heads.” What does he mean? How would you define that responsibility?
What Poynor mean when he say "The designer has an enormous responsibility" and is "putting wires into our heads" he mean that a designer has an important job of conveying a certain message. A designer has to responsibility of tell us information through design. The impact of the message or design ca change opinion significantly in peoples everyday lives.
Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
I use Arial because it is the most basic for essays. Fo power points I would use Helvetica.
American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them?
Legibility is how well you can read something while communication is how the message in being conveyed to the reader.
How is design an expression of the times? How does politics affect the art of design?
Design is an expression of time because a graphic designer has a direct relationship with time. Graphic Design is a product of the time.
What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?
My reaction to grunge typography was that it was very bold and legible. I like how it looked, It conveyed a very serious message.
Imagine that the post office, your local bank or other government or corporate entity whose signage is familiar to you started using a different typeface. How would that change their image or your feeling about that business or organization?
Overall, I wouldn't mind. Although I would rather they just stick to their original font.
What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?
I appreciate fonts more. In the future i would think more deeply about which font and the purpose of what Im trying to say.
What changes, if any, has this film made in how you think about print and graphic design?
I appreciate it much more and realize how much time and effort it take.
Massimo Vignelli- An Italian designer that worked on interior designs, package design, environmental design and graphic design. An example of hus most known work:
How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, but because of the typeface?
Typeface creates a mood or feeling by drawing in the reader or audience. For example a strong bold typeface could draw more attention and make what you saying more of a stricter and harsher tone rather then a none bold typeface. Font could also represent time. One example would be using a typewriter-like type face to make something feel old fashioned. An experience I've had when the type face got my attention rather then the content was with essay and projects for school the type face was alway very important for power points and posters. Many times it is misused and doesn't look correct.
In HELVETICA, design writer Richard Poynor says, “The designer has an enormous responsibility” as the person who is “putting wires into our heads.” What does he mean? How would you define that responsibility?
What Poynor mean when he say "The designer has an enormous responsibility" and is "putting wires into our heads" he mean that a designer has an important job of conveying a certain message. A designer has to responsibility of tell us information through design. The impact of the message or design ca change opinion significantly in peoples everyday lives.
Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
I use Arial because it is the most basic for essays. Fo power points I would use Helvetica.
American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them?
Legibility is how well you can read something while communication is how the message in being conveyed to the reader.
How is design an expression of the times? How does politics affect the art of design?
Design is an expression of time because a graphic designer has a direct relationship with time. Graphic Design is a product of the time.
What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?
My reaction to grunge typography was that it was very bold and legible. I like how it looked, It conveyed a very serious message.
Imagine that the post office, your local bank or other government or corporate entity whose signage is familiar to you started using a different typeface. How would that change their image or your feeling about that business or organization?
Overall, I wouldn't mind. Although I would rather they just stick to their original font.
What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?
I appreciate fonts more. In the future i would think more deeply about which font and the purpose of what Im trying to say.
What changes, if any, has this film made in how you think about print and graphic design?
I appreciate it much more and realize how much time and effort it take.
Tuesday, October 21, 2014
Wednesday, October 15, 2014
Thursday, October 9, 2014
-Typography Notes-
- Too many fonts spoil a design.
- Font too similar too similar cause ambiguity.
- Too similar, not enough contrast.
- Use upper and lower case letters for optimum clarity.
- Headlines, title, posters are okay for all caps.
- Left alignment reads easiest, consider eye flow as it moves down a page.
- Italics, Bold, Size, Color, Typestyle change (use with discretion).
- Integrity: Avoid stretching or distorting type
- Weight: Strive for a sense of balance
- Kerning-process of adjusting spacing between letters
- Tracking-increases/decreases space between letters
Monday, October 6, 2014
Writing Assignment
The 3 primary colors are red, blue and yellow. Secondary Colors are made by mixing secondary colors(blue+yellow=green, blue+red=violet). Tertiary Color are made by mixing secondary colors. For example, blue+green=blue-green. The difference between Additive Color and Subtractive Color are very distinct. Additive Color are light generated Models and Subtractive is pigment generated models. Color can affect our perception significantly. One example is that it can affect appetite. It can also affect our mind. Pink is often used in prison because it drains energy. Color can also affect each other if two color are next to each other it can either increase or decrease intensity Color intensity changes in relation to surrounding colors.
- A greyscale image is a black and white image.
- Monotone-single hue.
- Complimentary Color-Colors on opposite side of the wheel that make each other stand out.
Thursday, October 2, 2014
Wednesday, October 1, 2014
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