-Typography Notes-

• Too many fonts spoil a design.
• Font too similar too similar cause ambiguity.
• Too similar, not enough contrast.
• Use upper and lower case letters for optimum clarity. 
• Headlines, title, posters are okay for all caps.
• Left alignment reads easiest, consider eye flow as it moves down a page.
• Italics, Bold, Size, Color, Typestyle change (use with discretion).
• Integrity: Avoid stretching or distorting type
• Weight: Strive for a sense of balance
• Kerning-process of adjusting spacing  between letters
• Tracking-increases/decreases space between letters